Need New Approaches and Techniques, Take a Nice Long Nap!

When was the last time you came up with a technique or approach, a new way of doing or looking at a thing that was truely novel? 

I don’t know if you are like me in this regard, but taking the time to entertain new approaches is very rare indeed.  Why, because I’m always doing, always pursuing, taking little time to reflect, to think about new ways of approaching, prospecting and achieving the ultimate goal, which is expanding my reach and increasing monthly sales. 

Well, today, something as simple as reading an article and sleeping in late on a Saturday morning helped produce this new way of prospecting clients.

Generally, when I’m introducing myself to potential clients, I’ll send an email as a form of introduction with a promise to follow-up with a phone call in a few days.  This type approach works fine for me but today after reading this thought provoking article, (email me if you'd like to read the article as I can't add it here as Google blogs won't accept pdf's), I decided to add a new twist to the way I’ve been prospecting.  Still, I wrote that email introduction, but instead of talking about what I can do for the prospect, I discuss what my company and the client have in common. In other words, I now take a walk in his/her shoes and ponder what would make me want to do business with me, this consultant, coach, advisor.  Synergy, that’s what makes any of us want to work with another.  When I perceive that someone gets me and understands what I’m all about, I want to share myself with that person, and in turn have him/her share with me.

It’s an obvious approach to developing a relationship and yet it’s the type approach that’s been missing from the manner in which I have attempted to attract a new client.

Still, I’m writing that email of introduction that promises a follow-up call, but now, my new twist reads something like this, “You and I are trying to build strong enterprises, wanting the same thing, self sufficiency, and the ability to take care of ourselves and our families in the days and years to come.  I would welcome the opportunity to help you achieve your objective.”

So, here’s to a long nap, sleeping in on a Saturday morning and taking the time to step away from the day-to-day merry go round of life and explore that new approach that can potentially be a game changer for your business and your life.

I’m just getting started with this novel approach.  I’ll keep you posted regarding how things turn out.

If you’ve recently incorporated some new way of doing things, an approach that’s highly effective that brings great reward financially and otherwise, please share your processes so that we might all be empowered.