How to get started
using online video marketing in your sales process.
Done right, video converts!
From lead generation, to pipeline development to differentiating yourself
during the sales process, online video
marketing [http://www.nyccorporatevideoproduction.com/video-production-solutions.html]
can provide your business with a strategic marketing edge. And taking advantage of video in your lead
generation and sales efforts has never been easier and does not have to be
expensive.
A marketing video [http://www.nyccorporatevideoproduction.com/marketing-video-production.html]converts at a higher rate than other marketing tools because a video posted on
a company's website, delivers a more engaging and personal message. With 60% of business executives stating they
would rather watch a video than read text (Forbes Insight Study, Dec 2010)
online video's ability to captivate potential clients - turning them in to
qualified leads and paying customers - is second to none.
Video creates action to move prospects
into and through the sales cycle
Video
is perfect for you if you aim to have content that differentiates you from your
competition. It’s perfect for you if
your goals include generating more leads and driving more sales in a
cost-effective and measureable way. 60%
of business executives visited a vendor website and 51% made a purchase after
watching a video (eMarketer, Jan 2011).
Making video content marketing one of, if not “the”, best ways to engage
and convert casual browsers into leads and paying customers.
One way companies can get the most out of their online video production [http://www.nyccorporatevideoproduction.com/]
is for their sales teams to reference their online video after that
telemarketing call. Sending a video link
to the prospect as a unique way of grasping the potential client's attention
and educating them on the benefits your company offers. Simply put, using online sales videos creates
action that moves the prospect deeper into the sales cycle. Research from Forrester, ComScore, eMarketer,
and other top research state between 40 and 52% of the time prospects will move
one step down the purchase funnel after watching an online marketing video.
Given these impressive stats marketing with web video is one of
the best ways to engage and convert casual browsers into leads and paying
customers for budget conscious companies.
Most businesses understand the power of video but are unsure where to
get started…here are 5 types of easy to create videos to help solve the
question “how do we get started?”
- Product education /
demonstration –
all companies sell either a product/service and have this information on
their website and talk about their products and services everyday!
Now do it in front of the camera! You are the expert, show your
stuff.
FAQs - Your website has a list of
FAQs (Frequently Asked Questions) because they inform a prospect of your
firm’s key value propositions, experience, differentiators and processes.
- Key people behind your sales
team – Your
customers love your service and support team so give your sales team
video content assets that highlight your talented team of
professionals. These are the people
that provide your sales team with your competitive differentiators and
deliver the benefits to your customers.
Doing this will also take the focus off the ‘sales person’.
Post presentation objection
handling –
record answers to the top three objections your customers have and present
them with confidence and conviction that will build trust and more sales.
- Customer testimonial – The best part about customer
testimonials is that they will always be relevant in showcasing your
satisfied customers. Find a
customer for each product/service, invite them in for lunch one day and
start filming relevant stories of your team, product, implementation and
service.
Video reaches out, informs and builds trust with your customers
quicker, easier and more effectively than any other marketing medium. So companies that start using video content
marketing will gain a quick competitive advantage and put themselves ahead of
their competition.
And doing it sooner rather than later will provide a marketing
video production for your business [http://www.nyccorporatevideoproduction.com/5-videos-for-any-business.html]
that will become a useful everyday tool in the life of your sales and marketing
processes.
Just like 10 years ago when your needed a website to be
competitive, soon every company will be investing in video. Don’t wait
until you have to catch up to your competition…gain a competitive advantage
today and get your first series of marketing videos today.
Bio
Robert
Weiss, President of MultiVision Digital, has over 14 + year background in
internet marketing and sales processes tactics.
MultiVision Digital is a web video production and website video
marketing company that specializes in developing and executing video content
marketing strategies to increase sales, lead generation, and client loyalty. MultiVision
Digital’s video content marketing services include concept and budget planning,
producing (planning, scripting, storyboarding, talent and editing) and YouTube
optimization services. For more info visit http://www.nycCorporateVideoMarketing.com
or subscribe to http://www.youtube.com/user/MVProductionsNYC
